2024 Cadillac LYRIQ Argent Silver Metallic Luxury 4D Sport UtilitySAVE OVER $5,000 PLUS 3.9% FINANCING FOR 36 MONTHS!!. At Palmen Automotive Group, we are proud to continue the Palmen tradition in Southeastern Wisconsin. Our family has provided integrity, competitive pricing and customer satisfaction since 1937. Collectively we have become the largest dealer group in Southeastern Wisconsin, thanks to our dedicated staff working hard to provide you with the best buying and service experience.